ARABICA COFFEE PRODUCTIVITY IMPROVEMENT STRATEGYWITH VALUE CHAIN ANALYSIS APPROACH(CASE STUDY: SAPAN VILLAGE, NORTH TORAJA

Abstract

Coffee is a farm commodity that has an important role in economic activities in
Indonesia. The Indonesian coffee sector is dominated by small producers. North
Toraja Regency, including in Sapan Village, is known as a producer of high quality
coffee but low production. This study aims to examine the strategy of increasing
coffee productivity in Sapan Village using value chain analysis. Data were collected
through observation and interviews with cultivators in the value chain. This study
shows that the productivity of coffee produced is still relatively low. The basic cause
of low coffee productivity is that cultivation techniques are not good because
information on good agriculture practices is still limited and there is a thought that
the selling price of coffee is still low. To increase productivity, farmers need the role
of the government. Farmers need counseling on coffee cultivation techniques that
are in accordance with the application of GAP and price transparency from the
government. If farmers have applied coffee cultivation techniques well, coffee
productivity will increase so that farmers' income will also increase.