SERVICES MARKETING MIX SERVICES SATISFACTION HOTEL INI LUWUK(CASESTUDYHOTELESTRELLA,HOTELSANTIKA, AND SWISS BEL INN)

Abstract

The existence of hotels in Luwuk as part of the development of tourism is
expected to continue were able to make improvements in order to meet
customer satisfaction. Competition is carried out for hotels is also a travel
promotion for the region Banggai as part of improving the economy. The
ability of the company or hotel to market their services for customer
satisfaction with the services provided by the hotel management is essential
for the realization of the purpose of moving company on the basis of this
profit. The purpose of thisstudy was to determine the marketing mix to the
satisfaction of hotel services in Luwuk (Case Study Hotel Estrella, Hotel
Santika, and Swiss Bel Inn). The method used in this research is
quantitative research methods and uses IBM SPSS Statistics 24 as a data
processing tool validity, reliability, correlation and linear regression. The
results showed that the marketing mix to the satisfaction of hotel services
in Kota Luwuk spread evenly, where none of the home karaoke mastering
seven aspects of customer satisfaction assessment (marketing mix).