PACKAGING DESIGN OF FRIED BANANA PRODUCTSFOR FOOD PACKAGING ASSURANCE FOR CONSUMERS USING FOODDELIVERY SERVICES IN MAKASSAR CITY

Abstract

The culinary business in Indonesia is increasingly in demand by seeing the increasing number
of people who like to hunt for a variety of food menus, both traditional, national, and
international food. This is evidenced by the increasing number of culinary businesses that
have been established from time to time, including culinary businesses that have developed
in Indonesia such as Browcil, JCO, Pizza Hut, Burger King, Kentucky Fried Chicken, and
Big Bananas. Big Bananas is one of the most popular culinary food businesses today. He
started his business in September 2017 with two types of snacks, namely banana nuggets
and banana rolls with flavors ranging from chocolate, and green tea, to vanilla. By joining
Big Bananas with online delivery services, namely Gojek and Grab, packaging design must
be paid more attention to ensure that these products reach consumers safely. So there is no
anxiety for Big
Bananas consumers and Food Delivery service users, namely problems that often arise for
Food Delivery service users such as easy-to-open packaging, no composition information,

and no Big Bananas product packaging seal on the packaging which causes consumersto ask-
asked about the safety of Big Bananas productsto consumerswho use Food Delivery services,

so the need for a new Big Bananas packaging design to guarantee foodsafety for consumers
using Food Delivery services. So with that Big Bananas’ packaging needs to be redesigned to
improve food safety in maintain product quality from the packaging by changing the
packaging design, displaying complete attributes on the packaging, changing the color
according to product characteristics, providing a seal on the packaging, and selecting the
packaging material that is resistant to water and oil so that product quality is maintained and
does not cause anxiety to Big Bananascustomers in Makassar city.