DEMAND CHAIN MANAGEMENT PERFORMANCE ASSESSMENT AND STRATEGYDEVELOPMENT OF VIRGIN COCONUT OIL INDUSTRYCASE STUDY: BUMDES BUMI LESTARI

Abstract

Virgin Coconut Oil BUMDes Bumi Lestari has supply chain and demand
chain activities. There was an imbalance in oil production which reached
1,000 liters per month with a relatively low sales volume. The aim of this
research is to apply demand chain management performance assessment on
a Virgin Coconut Oil BUMDes Bumi Lestari, Desa Selemadeg, Kec.
Selemadeg, Kab. Tabanan. The method used in this research is performance
appraisal with the demand chain operation reference model approach, AHP
weighting, OMAX, traffic light system, and SWOT analysis. The results
showed that the demand chain management performance in the BUMDes
Bumi Lestari Virgin Coconut Oil business was 6,388 which was in the range
of 3.01 ≤ 6,388 ≤ 8.00 (quite good). The results of the SWOT analysis
recommend improvements in performance such as maintaining cooperation
with suppliers, maintaining cooperation with farmer groups, maintaining the
quality of Virgin Coconut Oil, improving customer service, adding workers
to manage marketing, improving promotional strategies, optimizing village
transportation, differentiating target of fill rates , response time, and average
days per schedule change based on customer type, cooperating with the
Virgin Coconut Oil derivative product industries, evaluation of customer
satisfactions, and cooperating with competitors.