PROFILE ANALYSIS AND BUSINESS CHAIN MODEL OF VIRGIN COCONUT OIL IN INTEGRATED NYIUR COMMUNITY MSMEs -INHIL

Abstract

The problem faced by MSMEs is that the average sales of virgin coconut oil (VCO)
are still relatively low. In addition, the problem faced by integrated Nyiur Community
MSMEs is that the production process cannot keep up with existing market demand,
this is due to market demand that is too large and the production process in MSMEs
is limited. The purpose of this research is to identify business profiles, analyze and create
business chain models. This research uses the Business Model Canvas and SWOT
methods. The results showed that integrated nyiur Community MSMEs needed business
improvements in the elements of Channels, customer relationships, revenue streams, key
resources, key activities, key partners and cost structure. For the costumer segment and
value proposition elements, no improvement is needed, only need to be maintained. The
results of the swot analysis show that MSMEs have Strengths, Weaknesses, opportunities
and threats and found several strategies for integrated Nyiur Community MSMEs.