A BUSINESS PROCESS MODEL REDESIGN METHOD LEVERAGINGDESIGN THINKING: FRAMEWORK DEVELOPMENT AND CASE STUDYAPPLICATION

Abstract

The rapid evolution of information technology has significantly influenced the
redesign of business processes to enhance efficiency and effectiveness. The adoption
of information systems may necessitate the redesigned business process of a
company. This study explores the integration of design thinking methodologies with
BPI framework to design a structured design thinking method for business process
redesign. The proposed method emphasizes customer-centric design principles and
employs root cause analysis, value-added analysis, Business Process Modeling
Notation (BPMN), and flow analysis in different phases. To validate the method, a
demonstration using a case study of a redesigned recruitment business process in a
talent acquisition division of a company was conducted. The results are that using the
method can identify critical weaknesses in the company's existing business process
(As-Is), such as inefficiencies in internal hiring, prolonged recruitment cycles, and lack
of integration in approval and selection management systems. The proposed process
model (To-Be) was designed by separating sourcing from hiring workflows and
leveraging integrated Applicant Tracking Systems (ATS) with Human Resources
Information Systems (HRIS). Evaluations of the redesigned process through flow
analysis and simulation revealed significant efficiency gains: cycle time was reduced
by 91.46%, cost reduced by 7.95%, and substantial improvements in average and
maximum process times. These findings highlight the potential of combining design
thinking with process modeling to enhance organizational workflows and meet
dynamic industry demands.